Now that the craziness from HFMA’s 2010 ANI is over, I thought I’d take it upon myself to put a bow on ANI from an exhibitor’s perspective. Moving the entire show from Nashville to Las Vegas must have been a terrific effort, not only for the HFMA planners, but also for the vendors and their [...]
June 2010
I interviewed Tom Mitchell, market segment manager for Dell Health Services, at HFMA’s ANI 2010 in Las Vegas. It’s the longest interview of the bunch, and we talk about the Dell booth, outreach to CFOs and Dell Health’s belief in social media. I also caught Anne Clarke, events manager for Dell Health, demonstrating their fantastic [...]
I interviewed Jessica Berens, Marketing Director for McKesson. She mentions a nice idea of polling attendees and posting the poll results in their booth. What she didn’t mention is that they also posted the poll results to Twitter. Great idea; great content.
Had the opportunity to interview Tommy Lewis, the senior VP of marketing for Emdeon. His company had the best promotion at ANI by far, involving a Lamborghini and a racing weekend giveaway. Check it out.
