Health B2B Marketing at ANI10: Interview with Lynx Medical Systems

I interviewed Maida Kelly, Marketing Programs Director for Lynx Medical Systems, a Picis company, on the show floor at HFMA’s 2010 ANI. She had interesting things to say about working with HFMA and overcoming the reticence of her clients to provide testimonials.

Tagged as: Branding, HFMA ANI, Trade show marketing