June 2010

Trade show leads and Twitter: Are they compatible?

11 June 2010

On the heels of my last post on trade show lead gathering, the thought occurred to me that in the social age, health care B2B marketers may want to be gathering more than just the standard trade shows contact information. As customer and prospect interactions on social networks increase in volume, health care vendors should [...]

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What makes a health care trade show contact a qualified lead?

8 June 2010

HFMA’s Annual National Institute (ANI) is this month—June 20-23 in at the Sands Convention Center in Las Vegas. Kudos to the HFMA folks (Kurt and Carrie, I know you’ve been working hard) for quick setup of the new location after the Nashville flooding made the Gaylord Opryland a no-go for this year’s conference. I would [...]

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Time for health care marketers to jump on the ICD-10 train

4 June 2010

Health care B2B marketers: If you think ARRA was a big deal—to quote the immortal Randy Bachman of Bachman-Turner Overdrive—you ain’t seen nothing yet. The impending conversion from ICD-9-CM to ICD-10-CM/PCS has been on provider’s radar since 2009, but it hasn’t received widespread attention until this year. Its effect on the health care industry has [...]

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