In case you couldn’t already tell, I’m taking the month of July off (from blogging, not working), but I’ll be back in the saddle again come August.
Some of you may have noticed that I’ve been trying to stick with a theme for my posts. Last month, the general theme, in honor of ANI, was marketing to financial decision makers. The month before, the general theme was time management. Next month, the theme will be sales and marketing integration.
If there’s any subtopic that you’d want to explore for next month’s theme, drop me a line in the comments. In the meantime, enjoy July!
Two subtopics of the sales and marketing integration theme to potentially explore are win/loss analysis methodology/best practices (or “autopsies” if you prefer) and the use of lead scoring as it relates to nurturing programs and efficient CRM use.
I have found these areas tend to be the weakest links in the sales/marketing dynamic – creating a hole in the marketing funnel where, unnoticed, relationships fade into obscurity. I would appreciate hearing from colleagues who have successfully found the means to strength these areas in their operations.