In my last post on the topic of sales and marketing integration, I shared some B2B marketers’ ideas for improving the relationship between sales and marketing. Among the ideas were making marketing bonuses dependent on sales goals and aligning sales and marketing under the same executive. The ideas touched on in the post and in [...]
August 2010
A few weeks ago, I posted a question on LinkedIn’s BtoB Marketing Group, which I highly recommend you join. The question was “Why don’t marketing and sales get along?” There were a few snippy comments (one of which read: “Marketing types thing they know everything; Sales types think they are the greatest thing”), but most [...]
Whether you’re in marketing or in sales, you’ve felt it: the frustration that the sales team isn’t working hard enough. The burning feeling that marketing is out of touch and would be nothing without sales. The uneasiness of handing over a lead, or accepting a lead, to or from a group you just don’t trust. [...]
