Had a chance to talk with Roger May, Senior Marketing Director for Siemens Medical Solutions, who shared some insight on yearly marketing planning. Marketing planning, by the way, is the planned topic of discussion in the October posts on the Health B2B Marketing blog.
September 2010
Had a chance to interview Bob Turk, chief marketing officer of Precyse Solutions, at the 2010 AHIMA Convention in Orlando. He had an interesting booth—the brand wasn’t front and center. He discusses his reasoning behind diminishing the brand name in the Precyse booth. He also shares some of his thoughts on marketing planning (the October [...]
HIM directors are in airports in all corners of the country today, ready to converge on Orlando and the 82nd AHIMA Convention and Exhibit. Marketers, sales reps and executives from hundreds of health care B2B companies will be doing the same over the next few days. Perhaps you’re among them. Since you’ll be rubbing shoulders [...]
In my last post, HIM Director Diann Brown shared a good sales experience she had with vendors, as well as talked about the times she pays attention to marketing. Today, we discuss how marketers can help HIM directors like her keep up with the recent changes in health information management. Diann mentioned the challenges of [...]
