November 2010

Four tips for developing publication-worthy case studies

by Don Seamons on November 29, 2010

In my last post, I offered four tips for strengthening a health B2B workhorse: the news release. In this post, I’ll offer tips on strengthening another B2B PR workhorse: the case study. The news release is the medium for getting news out through the news media. But the case study is the medium for sharing [...]

Four tips for writing search optimized news releases

by Don Seamons on November 27, 2010

In the field of health B2B public relations, the way I see it, there are two workhorses: news releases and case studies. Today, I’ll share some opinions about news releases; tomorrow, we’ll move to case studies. It used to be that news releases were just that: a way to release news about your organization to [...]

In November, Health B2B Marketing is all about Health B2B PR

by Don Seamons on November 5, 2010

When I was a year or two out of college and working in public relations, I remember going to some local PRSA gatherings and listening to PR students in the room introduce themselves. Invariably, there was always one or two students who stood up and announced that they were getting into the PR field because [...]