Public relations is a constantly evolving discipline, and Health B2B PR is certainly part of today’s evolution. To provide insight into how our vertical fits into the broader changes happening in PR, I asked a good friend, Cyndee Holden, to share some of her insights. Cyndee is one of the most PR savvy professionals I [...]
December 2010
PR Leader: Use traditional and emerging strategies to reach B2B audience
by Don Seamons on December 8, 2010
Three social media strategies for health B2B public relations
by Don Seamons on December 1, 2010
I talk to a lot of health care B2B marketers, and most of them say that social media hasn’t matured enough to be a viable marketing tactic for their organizations. That may be true for their individual organization’s traditional marketing objectives. But social media still has a place in their marketing mix, and that place [...]
