OK, so the hype around iPads and healthcare may have some truth to it. So what does that mean to marketers? Some marketers talk about how health care companies can market their wares through apps. Sure. Build an app, if it makes sense for you. Or they talk about iPad’s implications for mobile marketing. Yawn. [...]
March 2011
When the iPad 2 was released, I braced myself for the deluge of bloggers and tweeters who would find some connection between iPad 2 and healthcare. The deluge was significant. And much of what was discussed was at best hyperbole and at worst search engine baiting. What was worse was the number of iPad+Healthcare+Marketing posts [...]
Back at HIMSS11 in Orlando, I had a nice conversation with Bill Oravecz, a consultant who specializes in helping doctors make smart decisions about EMRs. He asked a question that I as a marketer hadn’t thought of before. “What is eHealth?” He must have noticed the puzzled look on my face because he kindly answered [...]
I’ve said before that trade show staffers need to treat trade show booths like a stage. When you walk on the stage, you’re at best in character and at least in business. Well, the trade show secret shoppers of HIStalk caught more than a few HIMSS11 booth staffers loafing on the job: Mr. HIStalk: I [...]
