Marketer’s at HFMA’s ANI: Anders Larssen of iLogiD

I spoke with Anders Larssen of iLogiD, a supply chain automation vendor, at HFMA’s ANI. His method of reaching CFOs is really interesting: he engages with thought leaders who are specifically researching supply chains, and these thought leaders generate content that supports iLogiD’s message. Check it out.

Tagged as: B-to-B marketing, CFO, Chief financial officer, Health care B2B, HFMA ANI, Hospitals, Interview, Trade show marketing