About

If you could build the perfect health care marketing agency, what attributes would it have? Creativity, sure. Diligence, definitely. Responsiveness, absolutely. What about understanding? Health care is a complex business, and the more your agency “gets” it, the better your marketing campaigns will be.

I am the managing principal at Lumeno Marketing, an agency focused on the business and technology of health care. We help organizations reach, influence, and convert health care decision makers into clients. We understand health care and the unique needs of the health care buyer, and our work is always informed by that understanding.

As a marketing leader, you have significant demands on your time, so you may not feel like you can focus on the impactful work that will improve your business. When you outsource time-consuming email, public relations, lead nurturing and other campaigns to Lumeno, you can trust that our health care experience will be to your benefit.

Your leaders demand real results: more leads, more prospects, more deals, more clients. Lumeno specializes in helping you move health care decision makers to action. Not only will we help you achieve better results, we will also help you track and share information about the actions your prospects are taking.

Some marketing agencies try to be all things to all clients, but they all specialize in something. They may focus on some deliverable, like interactive media, direct response, or mass advertising. Or they may focus on some vertical, like technology or B-to-B. Or they may focus on developing ueber-cool creative. Lumeno Marketing is all about health care, and getting health care decision makers to take action. Whatever message, deliverable or medium it takes to accomplish that goal is our specialty.

I’m passionate about persuading through intergrated marketing and communications. My personal focus for my clients is on strategy, segmentation, messaging, lead generation, campaigns, branding, writing and editing.