Don Seamons

Interview with a CFO: Three B2B principles for pitching a hospital CFO

22 January 2010

An appointment with a hospital CFO is an essential opportunity to move your prospects toward closing. When a salesperson reaches this level, sales leaders can’t go it alone: they need marketing support.

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Interview with a CFO: What does he care about marketing?

20 January 2010

CFO’s aren’t necessarily marketers, but they are business leaders. They understand that bringing in revenue isn’t just about offering services; they need to generate demand for those services. That’s where the marketing department comes in.

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In the hospital budget crunch, CFOs want value for their dollar

18 January 2010

Staying with the topic of “what’s on the CFO’s mind?”, I came across this article this morning from September of 2009. In it, a 3M HIS executive shares this nugget: “When I sit down with hospital CFOs and CIOs these days, the recurring theme is value,” says Ray Terrill, senior vice president at 3M Health [...]

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Interview with a CFO, Part 2: How does a CFO create value?

15 January 2010

CFOs have incredible responsibility: keeping a hospital in the black, making sure their facilities can pay their employees, creditors and investors. That takes more than just pencil pushing and cost cutting.

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Interview with a CFO: What does a hospital CFO worry about?

12 January 2010

I sat down with a friend of mine who also happens to be a hospital CFO. My objective was to try to understand how a CFO makes purchasing decisions. This post will discuss the issues my CFO friend and others like him worry about.

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Be a health care news know-it-all in 15 minutes a day

8 January 2010

As a health care marketer and communicator, you need to know how macro issues impact your organization for good or ill. If you do, you can prepare for problems or profit from a trend.

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Health care IT marketers: Join in the meaningful use conversation

5 January 2010

If you sell products that are affected by HHS’s new meaningful use rulings, you should be working right now to take attach your brand to this topic.

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A health care top 10 list worth reading

30 December 2009

Tis the season for Top 10 lists. Most of these lists are just random musings from some guy who doesn’t really know much more than you or I. But I found this list by PriceWaterhouseCoopers worth a second look.

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Health care B2B marketing leaders, this blog’s for you

28 December 2009

As health care marketing leaders, we have similar challenges. I hope this blog will be valuable for you because it will be a seed-bed for growing your marketing department, for improving your standing within your organization, for helping you do your job a little bit better.

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