HIM directors are in airports in all corners of the country today, ready to converge on Orlando and the 82nd AHIMA Convention and Exhibit. Marketers, sales reps and executives from hundreds of health care B2B companies will be doing the same over the next few days. Perhaps you’re among them. Since you’ll be rubbing shoulders [...]
Audience Analysis
In my last post, HIM Director Diann Brown shared a good sales experience she had with vendors, as well as talked about the times she pays attention to marketing. Today, we discuss how marketers can help HIM directors like her keep up with the recent changes in health information management. Diann mentioned the challenges of [...]
In yesterday’s post, Diann Brown shared her thoughts on the biggest challenges facing Health Information Management. In today’s post, I’ll share a few impressions that this HIM director and AHIMA board member has about vendor sales and marketing. HIM directors seem to look favorably on companies that view her problems as their own. Diann told [...]
In part two of my interview with Diann Brown, we discussed the priorities of an HIM director. In Diann’s case, she focused first and foremost on her employees and on her revenue cycle numbers. In today’s installment, Diann talks about some of HIM’s greatest challenges. When I asked Diann about the challenges facing HIM, I [...]
