Brand Analysis

Health B2B Year in Review: What marketers can learn from our IBM and GE colleagues

by Don Seamons on January 18, 2011

2010 was the year that health care IT hit the big time. It started in 2009 with the ARRA stimulus package that promised as much as $17 billion to providers who put electronic medical records to meaningful use. And those two words—”meaningful use“—were the hottest words in health IT. It seemed everyone had an angle [...]

Should Coca-Cola promote heart health? YES!

by Don Seamons on February 23, 2010

Lots of buzz in the health Twitter community about a blog post written last week by the New York Times writer Tara Parker Pope, asking whether Coke should talk about heart health. As of this writing, bit.ly records 98 tweets, 86 Facebook shares and 551 clicks to the story. Parker-Pope’s post reports that the Center [...]