Lead Conversion

A B2B marketer’s perspective on the HIMSS11 trade show

by Don Seamons on February 24, 2011

Just settling back into the office after a whirlwind trip to Orlando and back for HIMSS11. It was typical HIMSS: lots of people, lots of vendors, lots of Health IT discussions. Here’s a video blog, recorded on March 22, with my impressions of HIMSS from a marketer’s perspective. As you’ve come to expect, I recorded [...]

HFMA’s Annual National Institute (ANI) is this month—June 20-23 in at the Sands Convention Center in Las Vegas. Kudos to the HFMA folks (Kurt and Carrie, I know you’ve been working hard) for quick setup of the new location after the Nashville flooding made the Gaylord Opryland a no-go for this year’s conference. I would [...]

Five keys to successful health care trade shows

by Don Seamons on February 12, 2010

I’ll be in Atlanta during the first week of March attending HIMSS10. This isn’t my first HIMSS, but it is the first one for which I have a full attendee pass. At previous shows, I’ve attended as an exhibitor and managed a fairly large booth (actually, it was average by HIMSS size standards). Notwithstanding the [...]