I spoke with Anders Larssen of iLogiD, a supply chain automation vendor, at HFMA’s ANI. His method of reaching CFOs is really interesting: he engages with thought leaders who are specifically researching supply chains, and these thought leaders generate content that supports iLogiD’s message. Check it out.
Marketing Leadership
Butch Baxter of InfoPartners was a pleasure to talk to at HFMA’s ANI. He seems to me to be the kind of guy who doesn’t get too excited about the next big thing. He knows his market, he knows what works, and he works it. Check out the interview…
I had the privilege of interviewing Cyndee Holden, a fantastic healthcare B2B marketer, at ANI 2011 in Orlando. She talks about why ARUP was the only lab company at ANI, and why CFOs need to start paying more attention to containing lab costs.
2010 was the year that health care IT hit the big time. It started in 2009 with the ARRA stimulus package that promised as much as $17 billion to providers who put electronic medical records to meaningful use. And those two words—”meaningful use“—were the hottest words in health IT. It seemed everyone had an angle [...]
