Marketing Leadership

Interview with Lisa Johnson of Hyland Software

5 March 2010

Health B2B Marketing interviewed Lisa Johnson, the health care marketing manager for Hyland Software, who markets Hyland’s OnBase enterprise content management solution. It’s a shorter interview (my camera’s battery was about dead), but I think it’s packed with good stuff. Lisa talked about how she leveraged her booth, which is one of the most recognizable [...]

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Interview with Tracey Schroeder of Healthland

5 March 2010

Another HIMSS10 interview with a healthcare IT marketing leader, this one with Tracey Schroeder, vice president of marketing and sales support for Healthland. Healthland has a strategy for HIMSS that is opposite of their competitors. In Tracey’s opinion, bigger booth does not mean better presence and doesn’t match the Healthland brand.

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Interview with Gina Sandon of Initiate Systems

4 March 2010

I interviewed Gina Sandon, the vice president of marketing for Initiate Systems, an IBM company, at HIMSS10 in Atlanta. Gina was forthcoming about how Initiate made sure they were getting their money’s worth out HIMSS, and she also gave us a peek into how Initiate is using social media. Initiate utilizes podcasts, tweets, LinkedIn communities [...]

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Interview with Chris Ward of GE Healthcare IT

4 March 2010

I had the opportunity to talk to Chris Ward, chief marketing officer for GE Healthcare IT. We discussed how his company, which is into so many parts of the health industry, is making its mark in health care IT. I was especially happy to hear about GE’s new Qualibria product, which is the result of [...]

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Five keys to successful health care trade shows

12 February 2010

I’ll be in Atlanta during the first week of March attending HIMSS10. This isn’t my first HIMSS, but it is the first one for which I have a full attendee pass. At previous shows, I’ve attended as an exhibitor and managed a fairly large booth (actually, it was average by HIMSS size standards). Notwithstanding the [...]

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Be a health care news know-it-all in 15 minutes a day

8 January 2010

As a health care marketer and communicator, you need to know how macro issues impact your organization for good or ill. If you do, you can prepare for problems or profit from a trend.

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A health care top 10 list worth reading

30 December 2009

Tis the season for Top 10 lists. Most of these lists are just random musings from some guy who doesn’t really know much more than you or I. But I found this list by PriceWaterhouseCoopers worth a second look.

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Health care B2B marketing leaders, this blog’s for you

28 December 2009

As health care marketing leaders, we have similar challenges. I hope this blog will be valuable for you because it will be a seed-bed for growing your marketing department, for improving your standing within your organization, for helping you do your job a little bit better.

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