I spoke with Anders Larssen of iLogiD, a supply chain automation vendor, at HFMA’s ANI. His method of reaching CFOs is really interesting: he engages with thought leaders who are specifically researching supply chains, and these thought leaders generate content that supports iLogiD’s message. Check it out.
Butch Baxter of InfoPartners was a pleasure to talk to at HFMA’s ANI. He seems to me to be the kind of guy who doesn’t get too excited about the next big thing. He knows his market, he knows what works, and he works it. Check out the interview…
I had the privilege of interviewing Cyndee Holden, a fantastic healthcare B2B marketer, at ANI 2011 in Orlando. She talks about why ARUP was the only lab company at ANI, and why CFOs need to start paying more attention to containing lab costs.
Physicians are a tough-to-reach audience. Jennifer Farias, marketing director for TopLineMD, tells me how her company has avoided traditional mass marketing expenses while still making inroads with physicians.