Marketing strategy

Health care IT advertising needs better options

19 February 2010

As a health care marketer, I have a vested interest in the quality of health care journalism. Better content means better audiences, and better audiences mean better advertising opportunities. So it’s a bit ironic to me that the best content is coming from a non-traditional journal with really poor ad options. The journal I’m referring [...]

Read the full article →

Five keys to successful health care trade shows

12 February 2010

I’ll be in Atlanta during the first week of March attending HIMSS10. This isn’t my first HIMSS, but it is the first one for which I have a full attendee pass. At previous shows, I’ve attended as an exhibitor and managed a fairly large booth (actually, it was average by HIMSS size standards). Notwithstanding the [...]

Read the full article →

Seven ingredients for health care B2B lead generation success

4 February 2010

One path to growth is a fatter sales pipeline, which calls for integrated lead generating campaigns. That got me thinking about the ingredients of a strong health care B2B lead gen campaign.

Read the full article →

Marketing to the empowered health care consumer

29 January 2010

A great post on the Healthy Conversations blog got me thinking about attraction marketing. Here’s how Eric Brody defines the term: “The future of healthcare marketing is not about saying things to caregivers, communities and patients. It is about saying and doing things with them. It is about ATTRACTION MARKETING , compelling them to become [...]

Read the full article →

Be a health care news know-it-all in 15 minutes a day

8 January 2010

As a health care marketer and communicator, you need to know how macro issues impact your organization for good or ill. If you do, you can prepare for problems or profit from a trend.

Read the full article →

Health care IT marketers: Join in the meaningful use conversation

5 January 2010

If you sell products that are affected by HHS’s new meaningful use rulings, you should be working right now to take attach your brand to this topic.

Read the full article →

Next Entries →