by Don Seamons on March 2, 2011
After meeting with with Hyland Software at last year’s HIMSS conference in Atlanta, I’ve kept an eye on what they’re doing with social media. This year, I caught up with their Twitter account manager, Kaitlin Maurer, who gave me the details of her tweeting and blogging success. Check it out:
by Don Seamons on January 14, 2011
The year 2010 will go down in history as the year the United States passed health reform. It wasn’t as sweeping as many had hoped. And it went way too far for some people. But the fact of the matter is this: the country saw that the number of uninsured was unacceptable, and they passed [...]
by Don Seamons on December 8, 2010
Public relations is a constantly evolving discipline, and Health B2B PR is certainly part of today’s evolution. To provide insight into how our vertical fits into the broader changes happening in PR, I asked a good friend, Cyndee Holden, to share some of her insights. Cyndee is one of the most PR savvy professionals I [...]
by Don Seamons on December 1, 2010
I talk to a lot of health care B2B marketers, and most of them say that social media hasn’t matured enough to be a viable marketing tactic for their organizations. That may be true for their individual organization’s traditional marketing objectives. But social media still has a place in their marketing mix, and that place [...]
