Intelligent InSites’ VP of sales of marketing, Houston Klassen, took some time to talk about marketing his health care software platform.
Sales and Marketing Integration
In my last post on the topic of sales and marketing integration, I shared some B2B marketers’ ideas for improving the relationship between sales and marketing. Among the ideas were making marketing bonuses dependent on sales goals and aligning sales and marketing under the same executive. The ideas touched on in the post and in [...]
A few weeks ago, I posted a question on LinkedIn’s BtoB Marketing Group, which I highly recommend you join. The question was “Why don’t marketing and sales get along?” There were a few snippy comments (one of which read: “Marketing types thing they know everything; Sales types think they are the greatest thing”), but most [...]