Sales and Marketing Integration

Marketers at HIMSS11: Interview with Houston Klassen of Intelligent InSites

by Don Seamons on March 10, 2011

Intelligent InSites’ VP of sales of marketing, Houston Klassen, took some time to talk about marketing his health care software platform.

Tips for making your sales/marketing meetings more productive

by Don Seamons on September 3, 2010

We’ve been talking all month about the need for health care B2B sales and marketing professionals to combine their efforts for greater success. I appreciate all the people who have commented on LinkedIn and via email. I want to cap off the month by offering some tips for marketing folks as they conduct regular meetings [...]

Communication is key to sales/marketing integration

by Don Seamons on August 26, 2010

In my last post on the topic of sales and marketing integration, I shared some B2B marketers’ ideas for improving the relationship between sales and marketing. Among the ideas were making marketing bonuses dependent on sales goals and aligning sales and marketing under the same executive. The ideas touched on in the post and in [...]

Ideas for aligning health care B2B sales and marketing

by Don Seamons on August 25, 2010

A few weeks ago, I posted a question on LinkedIn’s BtoB Marketing Group, which I highly recommend you join. The question was “Why don’t marketing and sales get along?” There were a few snippy comments (one of which read: “Marketing types thing they know everything; Sales types think they are the greatest thing”), but most [...]