In my last post, I offered four tips for strengthening a health B2B workhorse: the news release. In this post, I’ll offer tips on strengthening another B2B PR workhorse: the case study. The news release is the medium for getting news out through the news media. But the case study is the medium for sharing [...]
Sales Support
Whether you’re in marketing or in sales, you’ve felt it: the frustration that the sales team isn’t working hard enough. The burning feeling that marketing is out of touch and would be nothing without sales. The uneasiness of handing over a lead, or accepting a lead, to or from a group you just don’t trust. [...]
I’ll be in Atlanta during the first week of March attending HIMSS10. This isn’t my first HIMSS, but it is the first one for which I have a full attendee pass. At previous shows, I’ve attended as an exhibitor and managed a fairly large booth (actually, it was average by HIMSS size standards). Notwithstanding the [...]
An appointment with a hospital CFO is an essential opportunity to move your prospects toward closing. When a salesperson reaches this level, sales leaders can’t go it alone: they need marketing support.
