Social Media

Marketers at HIMSS11: Interview with Josh Elson of Fluent Care

by Don Seamons on March 3, 2011

Josh Elson of Fluent Care, a provider of real-time location services on the Intelligent Insites platform, took some time to speak with me at HIMSS11.

Marketers at HIMSS11: Interview with Kaitlin Maurer of Hyland Software

by Don Seamons on March 2, 2011

After meeting with with Hyland Software at last year’s HIMSS conference in Atlanta, I’ve kept an eye on what they’re doing with social media. This year, I caught up with their Twitter account manager, Kaitlin Maurer, who gave me the details of her tweeting and blogging success. Check it out:

Marketers at HIMSS11: Interview with Matthew Browning, CEO of YourNurseIsOn.com

by Don Seamons on February 28, 2011

I had a chance to meet up with Matthew Browning at HIMSS11. Matthew is a nurse and healthcare IT entrepreneur, whose product—YourNurseIsOn.com—is getting a lot of buzz. Matthew talks about how important Twitter, Facebook and LinkedIn are to his marketing efforts.

PR Leader: Use traditional and emerging strategies to reach B2B audience

by Don Seamons on December 8, 2010

Public relations is a constantly evolving discipline, and Health B2B PR is certainly part of today’s evolution. To provide insight into how our vertical fits into the broader changes happening in PR, I asked a good friend, Cyndee Holden, to share some of her insights. Cyndee is one of the most PR savvy professionals I [...]

Three social media strategies for health B2B public relations

1 December 2010

I talk to a lot of health care B2B marketers, and most of them say that social media hasn’t matured enough to be a viable marketing tactic for their organizations. That may be true for their individual organization’s traditional marketing objectives. But social media still has a place in their marketing mix, and that place [...]

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Four steps to trade show lead nurturing through Twitter

15 June 2010

So let’s say you took my advice: you gathered Twitter handle info from your trade show prospects and you grabbed a grundle of other Twitter handles from your trade show re-tweet promotion. Now what? Nurture your little birds. Chances are, most of the Twitter accounts won’t be held by people who are qualified leads. You’re [...]

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Trade show leads and Twitter: Are they compatible?

11 June 2010

On the heels of my last post on trade show lead gathering, the thought occurred to me that in the social age, health care B2B marketers may want to be gathering more than just the standard trade shows contact information. As customer and prospect interactions on social networks increase in volume, health care vendors should [...]

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A cardiologist’s view of Twitter

2 April 2010

Dr. Wes Fisher, a blogging cardiologist, succinctly shared half of Twitter’s value equation: I have grown to appreciate Twitter with time. Not as a panacea to all that ailes medicine, cardiology, or my social life, but as a means to transmit information publicly VERY fast and keep up with the constant stream of ideas emanating [...]

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Twitter’s like a box of chocolates, or, Health care hashtags

31 March 2010

Apologies to Forrest Gump, but you truly never know what you’re going to get out of Twitter. Like many of you, I follow some common hashtags for our industry on Twitter: #hcmktg (short for health care marketing), #hcsm (short for health care social media) and #healthIT. Lately, I seem to be posting more to and [...]

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What’s the killer social media app for health care B2B?

26 March 2010

I just had an experience that I often have as a writer, where I start with an article idea but end up writing something completely different. I fully expected to finish this post concluding that Twitter is health care B2B’s killer social app. It’s not. I love Twitter. I’m on it every day. I’ve made [...]

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