23 February 2010
Lots of buzz in the health Twitter community about a blog post written last week by the New York Times writer Tara Parker Pope, asking whether Coke should talk about heart health. As of this writing, bit.ly records 98 tweets, 86 Facebook shares and 551 clicks to the story. Parker-Pope’s post reports that the Center [...]
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18 February 2010
Thanks to the magic of Google, I ran into a new blog that focuses on healthcare and marketing, among other things. The author, Chris Lindgren, posed a question regarding a label I use all the time: B2B. Do businesses really market to businesses, or should we think of our activities as businesses marketing to individuals: [...]
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