Social Media

Should Coca-Cola promote heart health? YES!

23 February 2010

Lots of buzz in the health Twitter community about a blog post written last week by the New York Times writer Tara Parker Pope, asking whether Coke should talk about heart health. As of this writing, bit.ly records 98 tweets, 86 Facebook shares and 551 clicks to the story. Parker-Pope’s post reports that the Center [...]

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Is “B2B” an outdated term?

18 February 2010

Thanks to the magic of Google, I ran into a new blog that focuses on healthcare and marketing, among other things. The author, Chris Lindgren, posed a question regarding a label I use all the time: B2B. Do businesses really market to businesses, or should we think of our activities as businesses marketing to individuals: [...]

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Four ways health care organizations are swimming in the social ocean

9 February 2010

I first started paying attention to the buzz about blogs back in 2004. Like many of you, I thought that they could revolutionize how people communicate and how organizations market. I started studying new media lights like Robert Scoble, Jeff Jarvis, and Steve Rubel. I read the Cluetrain Manifesto and was immediately converted to its [...]

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MedicExchange.com features Health B2B Marketing blog

27 January 2010

Got a nice surprise over the weekend: Alex van Klaveren of MedicExchange.com emailed me to let me know that he would be featuring yours truly in Medic Exchange TV’s inaugural Industry News brief.

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