I had the privilege of interviewing Cyndee Holden, a fantastic healthcare B2B marketer, at ANI 2011 in Orlando. She talks about why ARUP was the only lab company at ANI, and why CFOs need to start paying more attention to containing lab costs.
At the request of Awarepoint, I have removed this video.
–Don
In case you couldn’t already tell, I’m taking the month of July off (from blogging, not working), but I’ll be back in the saddle again come August.
Some of you may have noticed that I’ve been trying to stick with a theme for my posts. Last month, the general theme, in honor of ANI, was marketing to financial decision makers. The month before, the general theme was time management. Next month, the theme will be sales and marketing integration.
If there’s any subtopic that you’d want to explore for next month’s theme, drop me a line in the comments. In the meantime, enjoy July!