by Don Seamons on January 18, 2011
2010 was the year that health care IT hit the big time. It started in 2009 with the ARRA stimulus package that promised as much as $17 billion to providers who put electronic medical records to meaningful use. And those two words—”meaningful use“—were the hottest words in health IT. It seemed everyone had an angle [...]
by Don Seamons on October 19, 2010
One of the goals of the HealthB2BMarketing blog is to share best practices peer to peer. Since this month’s posts are on the topic of yearly planning and budgeting, I asked Mike Schouten, a friend and one of the most talented marketing leaders I know, to share his insights on the subject. Mike is the [...]
by Don Seamons on September 23, 2010
In my last post, HIM Director Diann Brown shared a good sales experience she had with vendors, as well as talked about the times she pays attention to marketing. Today, we discuss how marketers can help HIM directors like her keep up with the recent changes in health information management. Diann mentioned the challenges of [...]
by Don Seamons on September 3, 2010
We’ve been talking all month about the need for health care B2B sales and marketing professionals to combine their efforts for greater success. I appreciate all the people who have commented on LinkedIn and via email. I want to cap off the month by offering some tips for marketing folks as they conduct regular meetings [...]
