AHIMA

Marketing leader: In a small health B2B company, do more with less

by Don Seamons on October 27, 2010

Last week, Mike Schouten of Ingenix shared his perspective of yearly planning within a large health B2B marketing organization. This week, I wanted to give voice to the smaller organizations. So I asked my friend Abby Coplan, marketing director for the coding, auditing and outsourcing company HRS, to offer her take on marketing planning. As [...]

AHIMA: Interview with Roger May of Siemens Medical Solutions

by Don Seamons on September 30, 2010

Had a chance to talk with Roger May, Senior Marketing Director for Siemens Medical Solutions, who shared some insight on yearly marketing planning. Marketing planning, by the way, is the planned topic of discussion in the October posts on the Health B2B Marketing blog.

AHIMA: Interview with Bob Turk, CMO of Precyse Solutions

by Don Seamons on September 30, 2010

Had a chance to interview Bob Turk, chief marketing officer of Precyse Solutions, at the 2010 AHIMA Convention in Orlando. He had an interesting booth—the brand wasn’t front and center. He discusses his reasoning behind diminishing the brand name in the Precyse booth. He also shares some of his thoughts on marketing planning (the October [...]

Interview with an HIM Director, part 6: What we can learn from Diann Brown

by Don Seamons on September 24, 2010

HIM directors are in airports in all corners of the country today, ready to converge on Orlando and the 82nd AHIMA Convention and Exhibit. Marketers, sales reps and executives from hundreds of health care B2B companies will be doing the same over the next few days. Perhaps you’re among them. Since you’ll be rubbing shoulders [...]

Interview with an HIM Director, Part 5: How she keeps up with changes

23 September 2010

In my last post, HIM Director Diann Brown shared a good sales experience she had with vendors, as well as talked about the times she pays attention to marketing. Today, we discuss how marketers can help HIM directors like her keep up with the recent changes in health information management. Diann mentioned the challenges of [...]

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Interview with an HIM Director, Part 4: Vendor relationships

22 September 2010

In yesterday’s post, Diann Brown shared her thoughts on the biggest challenges facing Health Information Management. In today’s post, I’ll share a few impressions that this HIM director and AHIMA board member has about vendor sales and marketing. HIM directors seem to look favorably on companies that view her problems as their own. Diann told [...]

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Interview with an HIM Director, Part 3: The biggest challenge facing HIM

21 September 2010

In part two of my interview with Diann Brown, we discussed the priorities of an HIM director. In Diann’s case, she focused first and foremost on her employees and on her revenue cycle numbers. In today’s installment, Diann talks about some of HIM’s greatest challenges. When I asked Diann about the challenges facing HIM, I [...]

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Interview with an HIM Director, Part 2: Revenue cycle and people

20 September 2010

This week, in the run-up to the AHIMA Convention in Orlando, I’ll be posting one article a week about HIM directors. In my last post, I introduced Diann Brown, an HIM Director and a member of the AHIMA board of directors. She offered a terrific overview of the responsibilities an HIM director has. As far [...]

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Interview with an HIM Director, part one

17 September 2010

Health Information Management is a complex field. To excel in HIM, you need the understanding of a lawyer, the knowledge of a medical researcher and the problem solving skills of a physician. If you’re an HIM director, you also need the motivation skills of a professional coach and the ability of an executive to see [...]

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September is HIM month on Health B2B Marketing

13 September 2010

Health Information Management. Use those three words together in a sentence, and most peoples’ eyes glaze over. It’s not a sexy topic, but it’s certainly an important one. Health Information Management, or HIM, is responsible for so much. The various HIM departments at hospitals and other health care providers ensure our medical records are accurate, [...]

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