Attraction marketing

Improve customer loyalty when your vision matches their values

by Don Seamons on May 5, 2010

Regular readers of the blog will note that it’s been a few weeks since I’ve posted an article. Here’s why: I’ve spent two long weekends—six days, in total—at a leadership training session at wilderness camp about an hour away from my home. The balance of my time in the past two weeks was spent keeping [...]

What’s the killer social media app for health care B2B?

by Don Seamons on March 26, 2010

I just had an experience that I often have as a writer, where I start with an article idea but end up writing something completely different. I fully expected to finish this post concluding that Twitter is health care B2B’s killer social app. It’s not. I love Twitter. I’m on it every day. I’ve made [...]

Marketing to the empowered health care consumer

by Don Seamons on January 29, 2010

A great post on the Healthy Conversations blog got me thinking about attraction marketing. Here’s how Eric Brody defines the term: “The future of healthcare marketing is not about saying things to caregivers, communities and patients. It is about saying and doing things with them. It is about ATTRACTION MARKETING , compelling them to become [...]