B-to-B PR

Trade show staffers: Stop wasting your company’s money

by Don Seamons on March 24, 2011

I’ve said before that trade show staffers need to treat trade show booths like a stage. When you walk on the stage, you’re at best in character and at least in business. Well, the trade show secret shoppers of HIStalk caught more than a few HIMSS11 booth staffers loafing on the job: Mr. HIStalk: I [...]

Marketers at HIMSS11: Interview with Houston Klassen of Intelligent InSites

by Don Seamons on March 10, 2011

Intelligent InSites’ VP of sales of marketing, Houston Klassen, took some time to talk about marketing his health care software platform.

Marketers at HIMSS11: Interview with Jon Forknell of Atlas Business Solutions

by Don Seamons on March 4, 2011

Jon Forknell of Atlas Business Solutions, a provider of staffing software for healthcare, spent some time with me at HIMSS11 talking about their marketing efforts. Their focus: direct sales engagement.

Marketers at HIMSS11: Interview with Josh Elson of Fluent Care

by Don Seamons on March 3, 2011

Josh Elson of Fluent Care, a provider of real-time location services on the Intelligent Insites platform, took some time to speak with me at HIMSS11.

Marketers at HIMSS11: Interview with Kaitlin Maurer of Hyland Software

2 March 2011

After meeting with with Hyland Software at last year’s HIMSS conference in Atlanta, I’ve kept an eye on what they’re doing with social media. This year, I caught up with their Twitter account manager, Kaitlin Maurer, who gave me the details of her tweeting and blogging success. Check it out:

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Marketers at HIMSS11: Interview with Marshall Votta of NaviNet

1 March 2011

Had a chance to interview Marshall Votta, VP of network development for NaviNet, at HIMSS11. Marshall shared some info about his company’s move into mobile healthcare and the idea behind their “unified patient information management” campaign.

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Marketers at HIMSS11: Interview with Matthew Browning, CEO of YourNurseIsOn.com

28 February 2011

I had a chance to meet up with Matthew Browning at HIMSS11. Matthew is a nurse and healthcare IT entrepreneur, whose product—YourNurseIsOn.com—is getting a lot of buzz. Matthew talks about how important Twitter, Facebook and LinkedIn are to his marketing efforts.

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Health B2B Year in Review: How the tight economy is changing the provider market

27 January 2011

With all the great things happening in the health IT market in 2010, it’s easy to forget that the economy continued to be a strain on providers. Add the down economy to regulatory requirements related to ICD-10 and EMRs, and those who provide care will continue to be burdened by financial worries in 2011. Consider [...]

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Health B2B Year in Review: What marketers can learn from the year of the merger

21 January 2011

2010 was a big year for mergers and acquisitions, especially among the big hitters who were positioning themselves to benefit from stimulus money. Allscripts acquiring Eclipsys, Aetna buying Medicity, MedQuist high-bidding for Spheris, Francisco Partners purchasing QuadraMed and Quantros, and Ingenix acquiring Axolotl (and A-Life, PICIS, and EHR) all made the news. Some acquisitions were [...]

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Health B2B Year in Review: What marketers can learn from health reform

14 January 2011

The year 2010 will go down in history as the year the United States passed health reform. It wasn’t as sweeping as many had hoped. And it went way too far for some people. But the fact of the matter is this: the country saw that the number of uninsured was unacceptable, and they passed [...]

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