B2B

Trade show staffers: Stop wasting your company’s money

by Don Seamons on March 24, 2011

I’ve said before that trade show staffers need to treat trade show booths like a stage. When you walk on the stage, you’re at best in character and at least in business. Well, the trade show secret shoppers of HIStalk caught more than a few HIMSS11 booth staffers loafing on the job: Mr. HIStalk: I [...]

Marketers at HIMSS11: Interview with Kaitlin Maurer of Hyland Software

by Don Seamons on March 2, 2011

After meeting with with Hyland Software at last year’s HIMSS conference in Atlanta, I’ve kept an eye on what they’re doing with social media. This year, I caught up with their Twitter account manager, Kaitlin Maurer, who gave me the details of her tweeting and blogging success. Check it out:

Marketers at HIMSS11: Interview with Matthew Browning, CEO of YourNurseIsOn.com

by Don Seamons on February 28, 2011

I had a chance to meet up with Matthew Browning at HIMSS11. Matthew is a nurse and healthcare IT entrepreneur, whose product—YourNurseIsOn.com—is getting a lot of buzz. Matthew talks about how important Twitter, Facebook and LinkedIn are to his marketing efforts.

A B2B marketer’s perspective on the HIMSS11 trade show

by Don Seamons on February 24, 2011

Just settling back into the office after a whirlwind trip to Orlando and back for HIMSS11. It was typical HIMSS: lots of people, lots of vendors, lots of Health IT discussions. Here’s a video blog, recorded on March 22, with my impressions of HIMSS from a marketer’s perspective. As you’ve come to expect, I recorded [...]

PR Leader: Use traditional and emerging strategies to reach B2B audience

8 December 2010

Public relations is a constantly evolving discipline, and Health B2B PR is certainly part of today’s evolution. To provide insight into how our vertical fits into the broader changes happening in PR, I asked a good friend, Cyndee Holden, to share some of her insights. Cyndee is one of the most PR savvy professionals I [...]

Read the full article →

Three social media strategies for health B2B public relations

1 December 2010

I talk to a lot of health care B2B marketers, and most of them say that social media hasn’t matured enough to be a viable marketing tactic for their organizations. That may be true for their individual organization’s traditional marketing objectives. But social media still has a place in their marketing mix, and that place [...]

Read the full article →

Four tips for developing publication-worthy case studies

29 November 2010

In my last post, I offered four tips for strengthening a health B2B workhorse: the news release. In this post, I’ll offer tips on strengthening another B2B PR workhorse: the case study. The news release is the medium for getting news out through the news media. But the case study is the medium for sharing [...]

Read the full article →

In November, Health B2B Marketing is all about Health B2B PR

5 November 2010

When I was a year or two out of college and working in public relations, I remember going to some local PRSA gatherings and listening to PR students in the room introduce themselves. Invariably, there was always one or two students who stood up and announced that they were getting into the PR field because [...]

Read the full article →

To get health B2B budget buy-in, commit to results

22 October 2010

What is the one thing B2B marketers should do to get budget buy-in? I posted this question to a few LinkedIn groups (including the Health Care B2B Marketing Group—please join!), and got the following responses from a few B2B marketers from “across the pond.” The key thing would be to show how what you’ve done [...]

Read the full article →

AHIMA: Interview with Roger May of Siemens Medical Solutions

30 September 2010

Had a chance to talk with Roger May, Senior Marketing Director for Siemens Medical Solutions, who shared some insight on yearly marketing planning. Marketing planning, by the way, is the planned topic of discussion in the October posts on the Health B2B Marketing blog.

Read the full article →

← Previous Entries