Branding

Marketers at HIMSS11: Interview with Jennifer Farias of TopLineMD

by Don Seamons on March 4, 2011

Physicians are a tough-to-reach audience. Jennifer Farias, marketing director for TopLineMD, tells me how her company has avoided traditional mass marketing expenses while still making inroads with physicians.

Marketers at HIMSS11: Interview with Josh Elson of Fluent Care

by Don Seamons on March 3, 2011

Josh Elson of Fluent Care, a provider of real-time location services on the Intelligent Insites platform, took some time to speak with me at HIMSS11.

Marketers at HIMSS11: Interview with Marshall Votta of NaviNet

by Don Seamons on March 1, 2011

Had a chance to interview Marshall Votta, VP of network development for NaviNet, at HIMSS11. Marshall shared some info about his company’s move into mobile healthcare and the idea behind their “unified patient information management” campaign.

PR Leader: Use traditional and emerging strategies to reach B2B audience

by Don Seamons on December 8, 2010

Public relations is a constantly evolving discipline, and Health B2B PR is certainly part of today’s evolution. To provide insight into how our vertical fits into the broader changes happening in PR, I asked a good friend, Cyndee Holden, to share some of her insights. Cyndee is one of the most PR savvy professionals I [...]

Marketing leader: Yearly marketing planning success hinges on driving value

19 October 2010

One of the goals of the HealthB2BMarketing blog is to share best practices peer to peer. Since this month’s posts are on the topic of yearly planning and budgeting, I asked Mike Schouten, a friend and one of the most talented marketing leaders I know, to share his insights on the subject. Mike is the [...]

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Health B2B Marketing at ANI10: Interview with Lynx Medical Systems

25 June 2010

I interviewed Maida Kelly, Marketing Programs Director for Lynx Medical Systems, a Picis company, on the show floor at HFMA’s 2010 ANI. She had interesting things to say about working with HFMA and overcoming the reticence of her clients to provide testimonials.

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Three keys to health care marketing with microsites

22 April 2010

It’s spring in Salt Lake City. The grass is starting to green up. The fruit trees are starting to bud and bloom. For the last month or so, I’ve been preparing my yard for summer; fertilizing, pruning, repairing sprinklers and planning my gardens. At my business, client campaigns are in full swing, and it seems [...]

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Customer portals: Health care B2B marketing’s missed opportunity?

19 March 2010

I just took the time to read Ben Dillon’s new white paper on patient-centric communications. Ben’s company, Geonetric, is in the business of building patient portals for hospitals. His paper got me thinking: are health care B2B leveraging all the online tools available to them? The point of Ben’s white paper is that hospital organizations [...]

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Should Coca-Cola promote heart health? YES!

23 February 2010

Lots of buzz in the health Twitter community about a blog post written last week by the New York Times writer Tara Parker Pope, asking whether Coke should talk about heart health. As of this writing, bit.ly records 98 tweets, 86 Facebook shares and 551 clicks to the story. Parker-Pope’s post reports that the Center [...]

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