Consumer behavior

HIM directors are in airports in all corners of the country today, ready to converge on Orlando and the 82nd AHIMA Convention and Exhibit. Marketers, sales reps and executives from hundreds of health care B2B companies will be doing the same over the next few days. Perhaps you’re among them. Since you’ll be rubbing shoulders [...]

In yesterday’s post, Diann Brown shared her thoughts on the biggest challenges facing Health Information Management. In today’s post, I’ll share a few impressions that this HIM director and AHIMA board member has about vendor sales and marketing. HIM directors seem to look favorably on companies that view her problems as their own. Diann told [...]

In part two of my interview with Diann Brown, we discussed the priorities of an HIM director. In Diann’s case, she focused first and foremost on her employees and on her revenue cycle numbers. In today’s installment, Diann talks about some of HIM’s greatest challenges. When I asked Diann about the challenges facing HIM, I [...]

Interview with an HIM Director, part one

by Don Seamons on September 17, 2010

Health Information Management is a complex field. To excel in HIM, you need the understanding of a lawyer, the knowledge of a medical researcher and the problem solving skills of a physician. If you’re an HIM director, you also need the motivation skills of a professional coach and the ability of an executive to see [...]

Improve customer loyalty when your vision matches their values

5 May 2010

Regular readers of the blog will note that it’s been a few weeks since I’ve posted an article. Here’s why: I’ve spent two long weekends—six days, in total—at a leadership training session at wilderness camp about an hour away from my home. The balance of my time in the past two weeks was spent keeping [...]

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Is “B2B” an outdated term?

18 February 2010

Thanks to the magic of Google, I ran into a new blog that focuses on healthcare and marketing, among other things. The author, Chris Lindgren, posed a question regarding a label I use all the time: B2B. Do businesses really market to businesses, or should we think of our activities as businesses marketing to individuals: [...]

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Marketing to the empowered health care consumer

29 January 2010

A great post on the Healthy Conversations blog got me thinking about attraction marketing. Here’s how Eric Brody defines the term: “The future of healthcare marketing is not about saying things to caregivers, communities and patients. It is about saying and doing things with them. It is about ATTRACTION MARKETING , compelling them to become [...]

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