In the field of health B2B public relations, the way I see it, there are two workhorses: news releases and case studies. Today, I’ll share some opinions about news releases; tomorrow, we’ll move to case studies. It used to be that news releases were just that: a way to release news about your organization to [...]
Corporate Communications
I caused a minor kerfuffle last month when I expressed my opinion about HIStalk’s advertising options. Mr. HIStalk took some exception when I wrote that Inga “claims to be female and sports a sultry avatar”. Here was his response: An online article suggests that perhaps Inga is a man writing as a woman. I couldn’t [...]
As health care marketing leaders, we have similar challenges. I hope this blog will be valuable for you because it will be a seed-bed for growing your marketing department, for improving your standing within your organization, for helping you do your job a little bit better.
