OK, so the hype around iPads and healthcare may have some truth to it. So what does that mean to marketers? Some marketers talk about how health care companies can market their wares through apps. Sure. Build an app, if it makes sense for you. Or they talk about iPad’s implications for mobile marketing. Yawn. [...]
When the iPad 2 was released, I braced myself for the deluge of bloggers and tweeters who would find some connection between iPad 2 and healthcare. The deluge was significant. And much of what was discussed was at best hyperbole and at worst search engine baiting. What was worse was the number of iPad+Healthcare+Marketing posts [...]
Had a chance to interview Marshall Votta, VP of network development for NaviNet, at HIMSS11. Marshall shared some info about his company’s move into mobile healthcare and the idea behind their “unified patient information management” campaign.
With all the great things happening in the health IT market in 2010, it’s easy to forget that the economy continued to be a strain on providers. Add the down economy to regulatory requirements related to ICD-10 and EMRs, and those who provide care will continue to be burdened by financial worries in 2011. Consider [...]