Health care B2B marketers: If you think ARRA was a big deal—to quote the immortal Randy Bachman of Bachman-Turner Overdrive—you ain’t seen nothing yet. The impending conversion from ICD-9-CM to ICD-10-CM/PCS has been on provider’s radar since 2009, but it hasn’t received widespread attention until this year. Its effect on the health care industry has [...]
Health care news
I caused a minor kerfuffle last month when I expressed my opinion about HIStalk’s advertising options. Mr. HIStalk took some exception when I wrote that Inga “claims to be female and sports a sultry avatar”. Here was his response: An online article suggests that perhaps Inga is a man writing as a woman. I couldn’t [...]
I sat down for a few minutes last week with MedicExchange.com at HIMSS to talk about what was happening on the show floor. The video interview lasted about four minutes, and they used about half of it in their HIMSS edition of MedicExchange TV. My bit is about 30 seconds in. Alex van Klaveren and [...]
As a health care marketer, I have a vested interest in the quality of health care journalism. Better content means better audiences, and better audiences mean better advertising opportunities. So it’s a bit ironic to me that the best content is coming from a non-traditional journal with really poor ad options. The journal I’m referring [...]
