HIM

HIM directors are in airports in all corners of the country today, ready to converge on Orlando and the 82nd AHIMA Convention and Exhibit. Marketers, sales reps and executives from hundreds of health care B2B companies will be doing the same over the next few days. Perhaps you’re among them. Since you’ll be rubbing shoulders [...]

In my last post, HIM Director Diann Brown shared a good sales experience she had with vendors, as well as talked about the times she pays attention to marketing. Today, we discuss how marketers can help HIM directors like her keep up with the recent changes in health information management. Diann mentioned the challenges of [...]

In yesterday’s post, Diann Brown shared her thoughts on the biggest challenges facing Health Information Management. In today’s post, I’ll share a few impressions that this HIM director and AHIMA board member has about vendor sales and marketing. HIM directors seem to look favorably on companies that view her problems as their own. Diann told [...]

In part two of my interview with Diann Brown, we discussed the priorities of an HIM director. In Diann’s case, she focused first and foremost on her employees and on her revenue cycle numbers. In today’s installment, Diann talks about some of HIM’s greatest challenges. When I asked Diann about the challenges facing HIM, I [...]

Interview with an HIM Director, Part 2: Revenue cycle and people

20 September 2010

This week, in the run-up to the AHIMA Convention in Orlando, I’ll be posting one article a week about HIM directors. In my last post, I introduced Diann Brown, an HIM Director and a member of the AHIMA board of directors. She offered a terrific overview of the responsibilities an HIM director has. As far [...]

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Interview with an HIM Director, part one

17 September 2010

Health Information Management is a complex field. To excel in HIM, you need the understanding of a lawyer, the knowledge of a medical researcher and the problem solving skills of a physician. If you’re an HIM director, you also need the motivation skills of a professional coach and the ability of an executive to see [...]

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September is HIM month on Health B2B Marketing

13 September 2010

Health Information Management. Use those three words together in a sentence, and most peoples’ eyes glaze over. It’s not a sexy topic, but it’s certainly an important one. Health Information Management, or HIM, is responsible for so much. The various HIM departments at hospitals and other health care providers ensure our medical records are accurate, [...]

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