HIMSS11

Are you marketing eHealth or Health IT?

by Don Seamons on March 28, 2011

Back at HIMSS11 in Orlando, I had a nice conversation with Bill Oravecz, a consultant who specializes in helping doctors make smart decisions about EMRs. He asked a question that I as a marketer hadn’t thought of before. “What is eHealth?” He must have noticed the puzzled look on my face because he kindly answered [...]

Trade show staffers: Stop wasting your company’s money

by Don Seamons on March 24, 2011

I’ve said before that trade show staffers need to treat trade show booths like a stage. When you walk on the stage, you’re at best in character and at least in business. Well, the trade show secret shoppers of HIStalk caught more than a few HIMSS11 booth staffers loafing on the job: Mr. HIStalk: I [...]

Marketers at HIMSS11: Interview with Houston Klassen of Intelligent InSites

by Don Seamons on March 10, 2011

Intelligent InSites’ VP of sales of marketing, Houston Klassen, took some time to talk about marketing his health care software platform.

Marketers at HIMSS11: Interview with Jennifer Farias of TopLineMD

by Don Seamons on March 4, 2011

Physicians are a tough-to-reach audience. Jennifer Farias, marketing director for TopLineMD, tells me how her company has avoided traditional mass marketing expenses while still making inroads with physicians.

Marketers at HIMSS11: Interview with Josh Elson of Fluent Care

3 March 2011

Josh Elson of Fluent Care, a provider of real-time location services on the Intelligent Insites platform, took some time to speak with me at HIMSS11.

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Marketers at HIMSS11: Interview with Kaitlin Maurer of Hyland Software

2 March 2011

After meeting with with Hyland Software at last year’s HIMSS conference in Atlanta, I’ve kept an eye on what they’re doing with social media. This year, I caught up with their Twitter account manager, Kaitlin Maurer, who gave me the details of her tweeting and blogging success. Check it out:

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Marketers at HIMSS11: Interview with Marshall Votta of NaviNet

1 March 2011

Had a chance to interview Marshall Votta, VP of network development for NaviNet, at HIMSS11. Marshall shared some info about his company’s move into mobile healthcare and the idea behind their “unified patient information management” campaign.

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Marketers at HIMSS11: Interview with Matthew Browning, CEO of YourNurseIsOn.com

28 February 2011

I had a chance to meet up with Matthew Browning at HIMSS11. Matthew is a nurse and healthcare IT entrepreneur, whose product—YourNurseIsOn.com—is getting a lot of buzz. Matthew talks about how important Twitter, Facebook and LinkedIn are to his marketing efforts.

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A B2B marketer’s perspective on the HIMSS11 trade show

24 February 2011

Just settling back into the office after a whirlwind trip to Orlando and back for HIMSS11. It was typical HIMSS: lots of people, lots of vendors, lots of Health IT discussions. Here’s a video blog, recorded on March 22, with my impressions of HIMSS from a marketer’s perspective. As you’ve come to expect, I recorded [...]

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