Whether you’re in marketing or in sales, you’ve felt it: the frustration that the sales team isn’t working hard enough. The burning feeling that marketing is out of touch and would be nothing without sales. The uneasiness of handing over a lead, or accepting a lead, to or from a group you just don’t trust. [...]
Issues
As a health care marketer and communicator, you need to know how macro issues impact your organization for good or ill. If you do, you can prepare for problems or profit from a trend.
Tis the season for Top 10 lists. Most of these lists are just random musings from some guy who doesn’t really know much more than you or I. But I found this list by PriceWaterhouseCoopers worth a second look.
