by Don Seamons on October 19, 2010
One of the goals of the HealthB2BMarketing blog is to share best practices peer to peer. Since this month’s posts are on the topic of yearly planning and budgeting, I asked Mike Schouten, a friend and one of the most talented marketing leaders I know, to share his insights on the subject. Mike is the [...]
by Don Seamons on September 3, 2010
We’ve been talking all month about the need for health care B2B sales and marketing professionals to combine their efforts for greater success. I appreciate all the people who have commented on LinkedIn and via email. I want to cap off the month by offering some tips for marketing folks as they conduct regular meetings [...]
by Don Seamons on August 10, 2010
Whether you’re in marketing or in sales, you’ve felt it: the frustration that the sales team isn’t working hard enough. The burning feeling that marketing is out of touch and would be nothing without sales. The uneasiness of handing over a lead, or accepting a lead, to or from a group you just don’t trust. [...]
by Don Seamons on June 15, 2010
So let’s say you took my advice: you gathered Twitter handle info from your trade show prospects and you grabbed a grundle of other Twitter handles from your trade show re-tweet promotion. Now what? Nurture your little birds. Chances are, most of the Twitter accounts won’t be held by people who are qualified leads. You’re [...]
