Last week, Mike Schouten of Ingenix shared his perspective of yearly planning within a large health B2B marketing organization. This week, I wanted to give voice to the smaller organizations. So I asked my friend Abby Coplan, marketing director for the coding, auditing and outsourcing company HRS, to offer her take on marketing planning. As [...]
Marketing planning
In my last post I said that being in the right state of mind is crucial to yearly planning. So what type of mind frame do you need to be in when you’re developing your plans? Why, an executive’s mind frame, of course. Now, having not been a healthcare vendor executive before, I can’t truly [...]
It’s October, and, for most of us, that means it’s the fourth quarter. As a marketer, “Q4″ is often a time for ratcheting up your efforts to see if you can make your numbers. It’s also a time for planning and budgeting—a time when you get to make a case for marketing dollars for the [...]
