What is the one thing B2B marketers should do to get budget buy-in? I posted this question to a few LinkedIn groups (including the Health Care B2B Marketing Group—please join!), and got the following responses from a few B2B marketers from “across the pond.” The key thing would be to show how what you’ve done [...]
Marketing ROI
It’s October, and, for most of us, that means it’s the fourth quarter. As a marketer, “Q4″ is often a time for ratcheting up your efforts to see if you can make your numbers. It’s also a time for planning and budgeting—a time when you get to make a case for marketing dollars for the [...]
