Marketing strategy

Marketers at HIMSS11: Interview with Houston Klassen of Intelligent InSites

by Don Seamons on March 10, 2011

Intelligent InSites’ VP of sales of marketing, Houston Klassen, took some time to talk about marketing his health care software platform.

Marketers at HIMSS11: Interview with Jennifer Farias of TopLineMD

by Don Seamons on March 4, 2011

Physicians are a tough-to-reach audience. Jennifer Farias, marketing director for TopLineMD, tells me how her company has avoided traditional mass marketing expenses while still making inroads with physicians.

Marketers at HIMSS11: Interview with Kaitlin Maurer of Hyland Software

by Don Seamons on March 2, 2011

After meeting with with Hyland Software at last year’s HIMSS conference in Atlanta, I’ve kept an eye on what they’re doing with social media. This year, I caught up with their Twitter account manager, Kaitlin Maurer, who gave me the details of her tweeting and blogging success. Check it out:

Marketers at HIMSS11: Interview with Marshall Votta of NaviNet

by Don Seamons on March 1, 2011

Had a chance to interview Marshall Votta, VP of network development for NaviNet, at HIMSS11. Marshall shared some info about his company’s move into mobile healthcare and the idea behind their “unified patient information management” campaign.

Marketers at HIMSS11: Interview with Matthew Browning, CEO of YourNurseIsOn.com

28 February 2011

I had a chance to meet up with Matthew Browning at HIMSS11. Matthew is a nurse and healthcare IT entrepreneur, whose product—YourNurseIsOn.com—is getting a lot of buzz. Matthew talks about how important Twitter, Facebook and LinkedIn are to his marketing efforts.

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Three social media strategies for health B2B public relations

1 December 2010

I talk to a lot of health care B2B marketers, and most of them say that social media hasn’t matured enough to be a viable marketing tactic for their organizations. That may be true for their individual organization’s traditional marketing objectives. But social media still has a place in their marketing mix, and that place [...]

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Want a bigger budget? Put yourself in an executive’s shoes

15 October 2010

In my last post I said that being in the right state of mind is crucial to yearly planning. So what type of mind frame do you need to be in when you’re developing your plans? Why, an executive’s mind frame, of course. Now, having not been a healthcare vendor executive before, I can’t truly [...]

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It’s planning and budgeting season for health b-to-b marketers

12 October 2010

It’s October, and, for most of us, that means it’s the fourth quarter. As a marketer, “Q4″ is often a time for ratcheting up your efforts to see if you can make your numbers. It’s also a time for planning and budgeting—a time when you get to make a case for marketing dollars for the [...]

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AHIMA: Interview with Roger May of Siemens Medical Solutions

30 September 2010

Had a chance to talk with Roger May, Senior Marketing Director for Siemens Medical Solutions, who shared some insight on yearly marketing planning. Marketing planning, by the way, is the planned topic of discussion in the October posts on the Health B2B Marketing blog.

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AHIMA: Interview with Bob Turk, CMO of Precyse Solutions

30 September 2010

Had a chance to interview Bob Turk, chief marketing officer of Precyse Solutions, at the 2010 AHIMA Convention in Orlando. He had an interesting booth—the brand wasn’t front and center. He discusses his reasoning behind diminishing the brand name in the Precyse booth. He also shares some of his thoughts on marketing planning (the October [...]

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