Meaningful use

With all the great things happening in the health IT market in 2010, it’s easy to forget that the economy continued to be a strain on providers. Add the down economy to regulatory requirements related to ICD-10 and EMRs, and those who provide care will continue to be burdened by financial worries in 2011. Consider [...]

2010 was the year that health care IT hit the big time. It started in 2009 with the ARRA stimulus package that promised as much as $17 billion to providers who put electronic medical records to meaningful use. And those two words—”meaningful use“—were the hottest words in health IT. It seemed everyone had an angle [...]

It’s been a year since ARRA and HITECH were passed into law. In many ways, HITECH has revitalized health IT. At the end of 2008, our industry was in a funk. But today, we’ve experienced a 180-degree turn. The excitement around the industry was palpable at HIMSS10. But I’m also noticing some wariness among the [...]

Interview with Gina Sandon of Initiate Systems

by Don Seamons on March 4, 2010

I interviewed Gina Sandon, the vice president of marketing for Initiate Systems, an IBM company, at HIMSS10 in Atlanta. Gina was forthcoming about how Initiate made sure they were getting their money’s worth out HIMSS, and she also gave us a peek into how Initiate is using social media. Initiate utilizes podcasts, tweets, LinkedIn communities [...]

Interview with Chris Ward of GE Healthcare IT

4 March 2010

I had the opportunity to talk to Chris Ward, chief marketing officer for GE Healthcare IT. We discussed how his company, which is into so many parts of the health industry, is making its mark in health care IT. I was especially happy to hear about GE’s new Qualibria product, which is the result of [...]

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Health care IT marketers: Join in the meaningful use conversation

5 January 2010

If you sell products that are affected by HHS’s new meaningful use rulings, you should be working right now to take attach your brand to this topic.

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