When I was a year or two out of college and working in public relations, I remember going to some local PRSA gatherings and listening to PR students in the room introduce themselves. Invariably, there was always one or two students who stood up and announced that they were getting into the PR field because [...]
Persuasion
Regular readers of the blog will note that it’s been a few weeks since I’ve posted an article. Here’s why: I’ve spent two long weekends—six days, in total—at a leadership training session at wilderness camp about an hour away from my home. The balance of my time in the past two weeks was spent keeping [...]
A great post on the Healthy Conversations blog got me thinking about attraction marketing. Here’s how Eric Brody defines the term: “The future of healthcare marketing is not about saying things to caregivers, communities and patients. It is about saying and doing things with them. It is about ATTRACTION MARKETING , compelling them to become [...]
