PR

PR Leader: Use traditional and emerging strategies to reach B2B audience

by Don Seamons on December 8, 2010

Public relations is a constantly evolving discipline, and Health B2B PR is certainly part of today’s evolution. To provide insight into how our vertical fits into the broader changes happening in PR, I asked a good friend, Cyndee Holden, to share some of her insights. Cyndee is one of the most PR savvy professionals I [...]

Three social media strategies for health B2B public relations

by Don Seamons on December 1, 2010

I talk to a lot of health care B2B marketers, and most of them say that social media hasn’t matured enough to be a viable marketing tactic for their organizations. That may be true for their individual organization’s traditional marketing objectives. But social media still has a place in their marketing mix, and that place [...]

Four tips for developing publication-worthy case studies

by Don Seamons on November 29, 2010

In my last post, I offered four tips for strengthening a health B2B workhorse: the news release. In this post, I’ll offer tips on strengthening another B2B PR workhorse: the case study. The news release is the medium for getting news out through the news media. But the case study is the medium for sharing [...]

Four tips for writing search optimized news releases

by Don Seamons on November 27, 2010

In the field of health B2B public relations, the way I see it, there are two workhorses: news releases and case studies. Today, I’ll share some opinions about news releases; tomorrow, we’ll move to case studies. It used to be that news releases were just that: a way to release news about your organization to [...]