by Don Seamons on December 8, 2010
Public relations is a constantly evolving discipline, and Health B2B PR is certainly part of today’s evolution. To provide insight into how our vertical fits into the broader changes happening in PR, I asked a good friend, Cyndee Holden, to share some of her insights. Cyndee is one of the most PR savvy professionals I [...]
by Don Seamons on December 1, 2010
I talk to a lot of health care B2B marketers, and most of them say that social media hasn’t matured enough to be a viable marketing tactic for their organizations. That may be true for their individual organization’s traditional marketing objectives. But social media still has a place in their marketing mix, and that place [...]
by Don Seamons on November 27, 2010
In the field of health B2B public relations, the way I see it, there are two workhorses: news releases and case studies. Today, I’ll share some opinions about news releases; tomorrow, we’ll move to case studies. It used to be that news releases were just that: a way to release news about your organization to [...]
by Don Seamons on November 5, 2010
When I was a year or two out of college and working in public relations, I remember going to some local PRSA gatherings and listening to PR students in the room introduce themselves. Invariably, there was always one or two students who stood up and announced that they were getting into the PR field because [...]
