Social Media

Marketers at HIMSS11: Interview with Josh Elson of Fluent Care

by Don Seamons on March 3, 2011

Josh Elson of Fluent Care, a provider of real-time location services on the Intelligent Insites platform, took some time to speak with me at HIMSS11.

Marketers at HIMSS11: Interview with Kaitlin Maurer of Hyland Software

by Don Seamons on March 2, 2011

After meeting with with Hyland Software at last year’s HIMSS conference in Atlanta, I’ve kept an eye on what they’re doing with social media. This year, I caught up with their Twitter account manager, Kaitlin Maurer, who gave me the details of her tweeting and blogging success. Check it out:

Marketers at HIMSS11: Interview with Matthew Browning, CEO of YourNurseIsOn.com

by Don Seamons on February 28, 2011

I had a chance to meet up with Matthew Browning at HIMSS11. Matthew is a nurse and healthcare IT entrepreneur, whose product—YourNurseIsOn.com—is getting a lot of buzz. Matthew talks about how important Twitter, Facebook and LinkedIn are to his marketing efforts.

A B2B marketer’s perspective on the HIMSS11 trade show

by Don Seamons on February 24, 2011

Just settling back into the office after a whirlwind trip to Orlando and back for HIMSS11. It was typical HIMSS: lots of people, lots of vendors, lots of Health IT discussions. Here’s a video blog, recorded on March 22, with my impressions of HIMSS from a marketer’s perspective. As you’ve come to expect, I recorded [...]

PR Leader: Use traditional and emerging strategies to reach B2B audience

8 December 2010

Public relations is a constantly evolving discipline, and Health B2B PR is certainly part of today’s evolution. To provide insight into how our vertical fits into the broader changes happening in PR, I asked a good friend, Cyndee Holden, to share some of her insights. Cyndee is one of the most PR savvy professionals I [...]

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Three social media strategies for health B2B public relations

1 December 2010

I talk to a lot of health care B2B marketers, and most of them say that social media hasn’t matured enough to be a viable marketing tactic for their organizations. That may be true for their individual organization’s traditional marketing objectives. But social media still has a place in their marketing mix, and that place [...]

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In November, Health B2B Marketing is all about Health B2B PR

5 November 2010

When I was a year or two out of college and working in public relations, I remember going to some local PRSA gatherings and listening to PR students in the room introduce themselves. Invariably, there was always one or two students who stood up and announced that they were getting into the PR field because [...]

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Marketing leader: Yearly marketing planning success hinges on driving value

19 October 2010

One of the goals of the HealthB2BMarketing blog is to share best practices peer to peer. Since this month’s posts are on the topic of yearly planning and budgeting, I asked Mike Schouten, a friend and one of the most talented marketing leaders I know, to share his insights on the subject. Mike is the [...]

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Tips for making your sales/marketing meetings more productive

3 September 2010

We’ve been talking all month about the need for health care B2B sales and marketing professionals to combine their efforts for greater success. I appreciate all the people who have commented on LinkedIn and via email. I want to cap off the month by offering some tips for marketing folks as they conduct regular meetings [...]

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Four steps to trade show lead nurturing through Twitter

15 June 2010

So let’s say you took my advice: you gathered Twitter handle info from your trade show prospects and you grabbed a grundle of other Twitter handles from your trade show re-tweet promotion. Now what? Nurture your little birds. Chances are, most of the Twitter accounts won’t be held by people who are qualified leads. You’re [...]

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