Last year was my first full year in business as Lumeno Marketing. I had been working in a stable corporate environment (as stable as any corporate environment is these days), but felt a strong need to spread my wings. So, without any previous experience running a business, I set up a shingle 16 months ago. [...]
Time Management
I’ve dedicated two posts about a key for staying productive at work: keeping track of your time. The first post introduced the concept that time tracking can improve productivity, while the second discussed the type of things you need to track. Today’s post will discuss how you can make all that time tracking effort bear [...]
A few weeks ago, I posted an article that offered one simple rule for improving your productivity: keep track of your time. As we all know, simple rules aren’t always easy to follow. So I offered to share a bit more about my time-keeping process. I’m a bit late in writing this—for reasons I described [...]
I met a marketing director at HIMSS10 who ran, literally, everything related to marketing at her company. She had no staff—a true army of one. I felt for her; if her role was anything like corporate positions I’ve held, she had a lot of balls in the air. She was likely in charge of all [...]
