After meeting with with Hyland Software at last year’s HIMSS conference in Atlanta, I’ve kept an eye on what they’re doing with social media. This year, I caught up with their Twitter account manager, Kaitlin Maurer, who gave me the details of her tweeting and blogging success. Check it out:
Marketers at HIMSS11: Interview with Kaitlin Maurer of Hyland Software
by Don Seamons on March 2, 2011
Marketers at HIMSS11: Interview with Matthew Browning, CEO of YourNurseIsOn.com
by Don Seamons on February 28, 2011
I had a chance to meet up with Matthew Browning at HIMSS11. Matthew is a nurse and healthcare IT entrepreneur, whose product—YourNurseIsOn.com—is getting a lot of buzz. Matthew talks about how important Twitter, Facebook and LinkedIn are to his marketing efforts.
Three social media strategies for health B2B public relations
by Don Seamons on December 1, 2010
I talk to a lot of health care B2B marketers, and most of them say that social media hasn’t matured enough to be a viable marketing tactic for their organizations. That may be true for their individual organization’s traditional marketing objectives. But social media still has a place in their marketing mix, and that place [...]
Four steps to trade show lead nurturing through Twitter
by Don Seamons on June 15, 2010
So let’s say you took my advice: you gathered Twitter handle info from your trade show prospects and you grabbed a grundle of other Twitter handles from your trade show re-tweet promotion. Now what? Nurture your little birds. Chances are, most of the Twitter accounts won’t be held by people who are qualified leads. You’re [...]
